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“It means a lot to me to celebrate this legendary moment in hip-hop history with Hennessy, a brand that has supported me for over 10 years,” Nas said in a statement. “Hennessy is part of our culture and continues to inspire generations of Hip Hop fans, so I’m really proud to share our new limited-edition bottle with the world.”
“Hennessy has been an undeniable mainstay in hip-hop, intricately woven into the fabric of the genre and its global influence for decade,” added Jasmin Allen, senior vice president, Hennessy USA. “We’re proud to honor hip-hop’s 50th anniversary with a pioneer of the art and culture — hip-hop icon, Nas — as we celebrate the debut of our collaborative limited-edition bottle.”
On July 20, Nas and Hennessy will unveil the limited-edition bottle with a one-of-a-kind “HenNASsy” logo during an exclusive event showcasing “the breadth and depth of hip-hop culture,” according to a news release.
The Queens rap legend, who is a brand ambassador for Hennessy, also narrated a film in partnership with photographer and Bronx native, Renell Medrano. The film serves as a “love letter” to hip-hop from Nas and will feature the new bottle.
As part of the celebration, Hennessy will launch Hennessy AI.bum Covers, an AI-led photo experience that will transform selfies into personalized album covers based on iconic eras in hip-hop and a social-media campaign challenging fans to “Rep Yours” by sharing what hip-hop means to them.
The cognac brand has debuted several limited releases in the past, including Hennessy V.S.O.P. Limited Edition by Maluma ($69.99), the Hennessy V.S. NBA Collector’s Edition Gift Box and Bottle ($50.99) and Hennessy X.O. Kim Jones Limited-Edition Bottle ($329.99).
See below to purchase the limited-edition Hennessy bottle celebrating five decades of hip-hop.
Nas x Hennessy VS Hip-Hop 50th Anniversary Bottle