On his fast-track to the top, the Kid LAROI cut tracks with Justin Bieber, Miley Cyrus, Lil Durk and his late bestie Juice WRLD. His latest collaboration sees the Australian singer and rapper step out with McDonald’s.
Through a new partnership unveiled this week, LAROI launches the McCrispy chicken burger across the fast-food chain’s Australian outlets.
It’s the second time flipping McDonald’s burgers for Laroi, who stars in a new nationwide campaign, which includes “The Next Big Thing” TVCs and behind-the-scenes social clips. Last year, the Kid and Macca’s teamed up for Australia’s first local “Famous Order” campaign.
“I love a good chicken burger and am a huge Macca’s fan,” he comments in a statement, “so when I found out McDonald’s was launching its best chicken burger yet, I had to get involved.”
Though based in Los Angeles, the 20-year-old LAROI (real name Charlton Howard) is one of Australia’s favorite homegrown artists.
As a teen, LAROI led the Billboard 200 with F*ck Love, and ruled the Billboard Hot 100 with “Stay,” his global hit with Bieber. The Sydney-raised artist also hit No. 1 on the singles and albums charts in his homeland, smashing records along the way.
He returned to Australia in May and June 2022 for the End of the World Tour, which stopped at arenas and outdoor spaces across the country. And he can add to his growing collection of industry honors at the 2023 ARIA Awards this November, where he nabs nominations for best solo artist and song of the year for “Love Again” (Columbia/Sony Music).
LAROI gives a push to the McCrispy, which is now installed in the restaurant’s permanent menu next to the Big Mac, Quarter Pounder, Cheeseburger and Fillet-O-Fish.
According to reps, the burger, filled with 100% Aussie RSPCA-approved crispy chicken breast, shredded iceberg and cos lettuce, tomato, Aussie Jack cheese and a new signature sauce, served in a soft glazed bun, has already “performed exceptionally” across other markets including the U.S., U.K., Sweden, France and Spain.