As Spotify continues in its quest to remain top dog among streaming music brands, the business adds 11 new languages and dialects to its mobile app — bringing the total number of languages on its platform to 74.
With immediate effect, Spotify’s mobile app now also supports Spanish (Argentina and Mexico), traditional Chinese (Hong Kong), Arabic (Egypt, Saudi Arabia and Morocco), Basque, Bosnian, English (U.K.), Galician and Macedonian.
The latest rollout follows Spotify’s initial launch with 27 languages, and a second major expansion in March 2021 with 36 languages.
“This expansion will unlock an even more personal experience for our users,” reads a corporate statement, “giving them the ability to access Spotify in their native or local tongue.”
And the “more people who can use Spotify,” the message continues, “the more connections we can foster between creators and their audiences.”
Spotify already connects hundreds of millions of music fans with its catalog.
The Sweden-originated tech company ended 2022 with 205 million subscribers, up 5% from 195 million in Q3, with 295 million ad-supported listeners, up 8% from 273 million in the previous quarter.
Annual revenue for 2022 came in at 11.7 billion euros ($12.4 billion), up 21% from the previous year.
During an earning call with investors late January, CEO Daniel Ek admitted some shortcomings in the company’s strategy, and admitted that matters would “change” with regards to investment in podcasting and its recent “tightening” of spending.
“In hindsight I probably got a little carried away and over invested relative to the uncertainty we saw shaping up in the market,” he explained. “So we are shifting to tightening our spend and becoming more efficient.”
Click here to see all the languages supported by Spotify and head here to change your Spotify language settings.