“Love It” by “Milli on” is a great song, every time it plays out there’s a distinct level of character and personality that comes through in the sound. The musical backdrop has a unique twist to it – a vintage kind of soundscape, a mellow and soulful ambiance, but also; Milli on’s lyricism and performance are undeniably true to her own artistic approach and style. It’s always a pleasure to listen to, there’s creative freedom there for certain, but the recording and songwriting also tip their hats to some very classic soul tracks from way back when, and for this reason, there’s an element of nostalgia thrown into the mix, which adds another reason to love the track.
The track has a great vibe, it’s addictive; the rhythm is consistent, so it keeps you captive, but the sounds are all very unexpected and unusual. The leading riff has a retro and fairly simplistic nature to it, yet the choice of notes adds to the vibe, they add to the intensity, which somehow builds and builds despite the music seemingly remaining on the same plain throughout. It’s a clever bit of production, and it’s always interesting at all times. It’s the sort of music that is difficult to place within a certain environment, but then without a doubt will fit quite brilliantly amidst whatever it is that you’re doing when you hit play. It’s fun, it’s atmospheric, and it’s easy to get into.
There’s a freshness to the sound, part of this is the undeniable experimentation featured throughout – at no point is the track predictable or a victim to complacency. And yet, at the same time as this, there’s a soothing feeling of repetitiveness; a hypnotic ambiance unfolds as you listen – just as you hope it would when seeking out new trip-hop or electronica to rhythmically mellow the day away.
Production-wise, the music is fairly minimalist – when you break it down – but there’s a level of thought that has gone into it to ensure that the style and swagger of the original song is maintained and appropriately emphasized throughout. The music falls away when it needs to, drawing your focus to the leading vocal performance and lyrics, and then it all rises back up again – giving you that finish, that resolve, which all good songs depend upon.