The two events powerhouses are joining forces to launch “Grave Rave,” a new series landing in Los Angeles. Featuring surprise appearances by DJs who cut their teeth on early pop-punk, alternative and emo influences, the new club series takes full effect in December. Fans will have a preview of what’s to come on August 26th, when Academy LA hosts a special “Road to Grave Rave” preview party.
First instantiated back in 2014, Emo Nite has since soared in popularity and gone on to host events in 50 major cities, even landing a highly coveted Las Vegas residency at Zouk Nightclub.
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But the partnership goes even beyond traditional events. Insomniac and Emo Nite have already revealed plans for their first limited edition apparel drop, which will take place at this year’s HARD Summer in Downtown L.A.
“Emo Nite has been on my radar for many years and I love how it has such a positive community supporting it. I first noticed the synergies between our two scenes during our Rave-a-thon streams when artists from the rave scene played EDM remixes of emo tracks,” Insomniac CEO Pasquale Rosella said. “Viewers online and working Insomniacs were buzzing about it and I knew then it was the perfect fit. When the Emo Nite guys performed at EDC and pulled a massive crowd, it confirmed everything for us Insomniacs. T.J. and Morgan are amazing individuals who embody the same spirit that drives Insomniac.”
Emo Nite also revealed plans to launch a new label, Graveboy Records, which will kick off with new music from We The Kings, Say Anything and Noelle Sucks. Check out the brand’s announcement below.