Soche’s music is about as authentic as hip-hop gets. The track Hustle Strong” showcases an artist with an intense level of passion for music and lyricism, as well as one with fresh bars, a genuine sense of storytelling, and a characterful leading voice.

Without a doubt “Hustle Strong” is a huge track. Stunning production at every moment means that from the minimal and upfront nature of the first few bars right through to the thick and explosive energy of the final section, everything strikes hard. The intro alone, as simplistic an idea as it is, pulls you in with its creative reach. On top of everything, you get the power of that leading vocal. The verse vocal is loaded with character and honesty, the words speak a truth that only the artist can choose to explore and share, the sort that breathes new life into rap and grime. The speed and swagger of the performance are superb.

The track’s hook is on point, the energy is kept at a fairly hyped level though with an underlying, easy-going musical vibe. “Soche” has done an amazing job by releasing this piece of work to all the audience out there with a great vibe.  Lyrically there’s a touch of darkness on occasion, largely due to the unquestionable truth the artist presents her audience with. Real-life is reflected within the verses, and then return to the hook keeps that uplifting element ever-present and powerful. The hook and in fact the overall ambiance of the track pays something of a tribute to classic hip-hop and Rap from way back when. There’s a subtle touch of organic musicianship to the beat as well. The track is humble, but it hits with strength, and the artist’s leading voice and flow throughout is the sort that will bring fans of real hip-hop back again and again.

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