“Apology in Advance” is a powerful new single that really holds fast to your attention from the moment it starts to play. On a musical level, the sound has the mellow rhythm of alternative, paired with a slight hip hop and rap riff that leaves a stamp of identity early on in the recording. The beat was produced by an amazing producer by the name of CULTXRE. It’s an immediately enjoyable ambiance and it comes with a sense of optimism or hopefulness that really feeds into the underlying concept of the song and this idea of overcoming difficulties, of keeping your head up.
The opening melody presents a completely unexpected structure. The lyrics are simple, the leading voice has a certain easy-going joyfulness about it, and the simple few notes that make up each line create an immediately memorable, minimalist yet rhythmic thread, which continues to keep you involved from start to finish.
Musically, this song has a slightly retro ambiance. The opening organ keys, the beat, the synths, the amazing leading voice – makes for a simple soundscape that comes with a fairly robotic sense of movement and progression. There’s a distinct pattern to the lines performed and to the music, though as stated earlier – it’s not an easy-to-predict structure. Things continuously evolve in a manner that refuses to succumb to your expectations. Again, this is something that ties in with the lyrics of the song, and however regimented the music may feel, it makes sense.
SXNZY THE ARTXST has a highly recognizable voice that delivers the passion and sentiment of this song brilliantly. Furthermore, his vocal performance is stunning, soulful, and equally passionate – further emphasizing those inherent values and creating a solid contrast with the voice presented elsewhere. In addition to all of this, the music works hard to consistently represent the ideas and the truth within – hence the earlier comment about how strong the set-up is. SXNZY THE ARTXST’s production is all at once creative and professional, bringing out the brightness of the music as well as keeping your focus on those voices and those lyrics when necessary.
The vibe of the whole track works well in making certain you remember and recognize it later on, and on top of this – it’s incredibly easy to enjoy. This ongoing feeling of possibility is powerful, and the way this release has been written, arranged, recorded, and produced, makes for a hugely compelling few minutes of audio. The accompanying video adds beautifully to the truth and authenticity of the single.